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ALTAVA is at the forefront of this revolution. As luxury brands accelerate their digital agendas, we see - finally - their embrace of virtual assets and experiences, blockchain capabilities and cryptocurrencies as key components of the new retail reality, first in pursuit of more efficient processes, trackability and provenance, and more recently through the explosion of collaborations in gamification, metahumans, and Non-Fungible Tokens (NFTs). ALTAVA’s goal is to leverage its cutting-edge technologies and partnerships with some of the world’s leading luxury brands to launch a new digital market that offers a unique curated collection of NFTs and other virtual assets. Further, we aim to maximize the utility of these assets by ensuring interoperability within our gamified social commerce platform for luxury fashion, ALTAVA Worlds of You, as well as in multiple other virtual worlds in the metaverse.

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